The brand that sparked millions of Instagrams

When L.A. based designer Jasmin Larian made the first flower crowns and turbans in the early music festival days, she probably never predicted that her next step would take the fashion world by storm. The iconic Ark Bag from her label Cult Gaia sparked a million Instagrams and loved by Instagrammers and influencers, celebrities and people around the world.
It´s nearly impossible to scroll through street style photos and witness the iconic, structured bag on stylish women in Paris, New York, Milan, and even Stockholm.
The minimal bag with an instantly recognizable design is today a statement piece and comes in both bamboo and sophisticated acrylic version.



Recently, the designer launched a ready-to-wear collection, as well as other highly-covetable accessories and bags.

Feed your Instagram with your own Gaia


The name Cult Gaia derives from Greek mythology – Gaia is the Greek goddess of mother earth and the daughter of chaos – the most creative force there is.
According to Jasmin, the Ark has reached ‘cult’ status on social media because are compelled to take a picture of them and share them because they are so unique, instantly recognizable, and makes people ask, ‘where is that from’?

Shop editor´s pick from Cult Gaia collection

Different and with a beautiful packaging the Ark Bag is added to my ‘timeless pieces’. Buy one, and you´ll feast your eyes and closet forever!

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Merih Thea

"Details is what separates good from great." Merih is founder and editor-in-chief of She is also digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @thedigitalstar & Twitter @the_digitalstar. Love & Cheers!

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Wknd Journal is a place for fast & luxury fashion, interior, & lifestyle fused with a blend of travel. Our visual collection of inspiration is created to appeal youthful and curios women all over the world.