Meet the crew


Merih Theaa
Founder & Editor-in-chief

“Details is what separates good from great.” Merih is founder and editor-in-chief of Wknd Journal. She is also founder of lifestyle webshop, digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @digitalcoutureclub.

Get in touch w/Merih!
Call her: +769 421234
Love & Cheers!


Joy Karlström Thunberg
Fashion Editor and Social Media Manager

Creative fashion director

Madeleine Lithvall
Visuals and Trend Analysis

Madeleine Lithvall is the creative director & founder of M Lithvall; a multi-disciplinary creative agency specialising in the fashion, lifestyle and beauty sectors. With a theoretical and practical background from London, Sydney and Stockholm, she has a comprehensive understanding for the industry. At Getstyled, she contributes with visuals and trend analysis. You can follow her daily creative flair on Instagram at @mlithvall and @madeleinelithvall and on Facebook at M Lithvall
Streetstyle Stockholm Fashion Week

Isabelle Burlin
Fashion Editor

Streetstyle Stockholm Fashion Week

Vera Ericson-Ekdahl
Fashion editor/Trend analysis


Wknd Journal is a place for fast and luxury fashion fused with a blend of interior, beauty, lifestyle, travel and culture . What we post is what we love! Our visual collection of inspiration is designed to appeal youthful and curios women.

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We are always looking for talents, if you want to publish your editorials at Wknd Journal, send and email to

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