Bold Design in Denim by Levis & Jordan Brand

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Levis and Air Jordan collaboration

 

What will happen when two iconic streetwear brands join forces and combine their rich heritage? Well, for sure fans will be lining up for a chance to purchase that launch. And it is exactly what happened when Jordan Brand and Levi’s® launched Air Jordan 4 and Levis Strauss & Co. denim Trucker Jacket.

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Authentic denim material brings the Trucker Jacket, which celebrated its 50th anniversary in 2017, to life on the Air Jordan IV with a standard wash prominent on the upper and reverse denim material on the liner and insole. The instantly recognizable Levi’s® “Two Horses” paper patch has been remixed to include the Jumpman logo and is featured on the shoe’s tongue and hangtag. Finishing touches include gum details on the outsole, gold stitching, indigo-color laces and the standard Levi’s Red Tab.

READ MORE: How to become a digital royalty on social media

Air Jordan and Levis launch

 

Air Jordan and Levis launch

The Jordan Reversible Trucker Jacket brings together classic Levi’s craftsmanship, Flight Suit-inspired wings details and standard Levi’s® and Jordan branding throughout. Featuring worn denim, red Flight Suit material is stitched into the underarm panels while the back features a lightly distressed Flight logo. When reversed, you get a black flight suit with a denim accented collar and a Jumpman Flight logo on the back. The jacket is finalized with co-branded dark-copper shank buttons and the classic paper patch on the back hem and attached tag.

Like all Levi’s® denim products, the Air Jordan IV and Trucker Jacket are designed to take a brilliant patina through regular wear.

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Love & cheers Merih

 

Merih Thea

"Details is what separates good from great." Merih is founder and editor-in-chief of Getstyled.net. She is also digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @thedigitalstar & Twitter @the_digitalstar. Love & Cheers!

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