Levi’s supports Stockholm Pride with 2017 collection

Levi’s annual Pride Collection

In Stockholm we’re dedicating this week to cherish and proudly present the annual Pride festival (31-6 July). With this great festive spirit Levi’s celebrates by releasing its annual Pride collection. The brand is a longstanding vocal supporter of equality and non-discrimination. For the brand equality isn’t something you wear, but it’s rather something that’s woven into the fabric of the business.

Levi's Pride 2017 collection

Since last year’s collection was such a success, Levi’s® has stepped up this year and planned to arrange multiple events around this year’s Pride in London celebration. This years they’ve even gone one step further and are proud to present their second global installment of its Pride collection. The theme for the 2017 collection is “Fight Stigma”, a message that both captures Levi Strauss & Co.’s values and their commitment to always stand up and project the rights of the LGBTQ community. It’s a reminder to fight for equality and recognize the activists who fought against stigma. 

The Levi’s 2017 Pride Collection is a cool yet retro-chic collection with a beautiful and important message and should therefore be recognized. As well should Levi’s huge contribution to organizations fighting HIV/AIDS be acknowledged, as they’ve been helping and financially supporting different organizations for more than 30 years (!!). 

Levi's Pride 2017 collection

The Levi’s Pride collection is now in stores and you’ll find it here!

Joy Karlström Thunberg

Email: joy@wkndjournal.com - Instagram: @joykarlstrom

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