Fyodor Golan SS17 – AI Paradise

View Gallery
24 Photos
Fyodor Golan SS17 – AI Paradise
1-fyodr_golan_ss17_presentation_3234

Fyodor Golan SS17 – AI Paradise
2-fyodr_golan_ss17_presentation_3238

Fyodor Golan SS17 – AI Paradise
3-fyodr_golan_ss17_presentation_3239

Fyodor Golan SS17 – AI Paradise
4-fyodr_golan_ss17_presentation_3241

Fyodor Golan SS17 – AI Paradise
5-fyodr_golan_ss17_presentation_3242

Fyodor Golan SS17 – AI Paradise
6-fyodr_golan_ss17_presentation_3225

Fyodor Golan SS17 – AI Paradise
7-fyodr_golan_ss17_presentation_3223

Fyodor Golan SS17 – AI Paradise
8-fyodr_golan_ss17_presentation_3235

Fyodor Golan SS17 – AI Paradise
9-fyodr_golan_ss17_presentation_3224

Fyodor Golan SS17 – AI Paradise
10-fyodr_golan_ss17_presentation_3233

Fyodor Golan SS17 – AI Paradise
11-fyodr_golan_ss17_presentation_3232

Fyodor Golan SS17 – AI Paradise
12-fyodr_golan_ss17_presentation_3231

Fyodor Golan SS17 – AI Paradise
13-fyodr_golan_ss17_presentation_3227

Fyodor Golan SS17 – AI Paradise
14-fyodr_golan_ss17_presentation_3236

Fyodor Golan SS17 – AI Paradise
15-fyodr_golan_ss17_presentation_3228

Fyodor Golan SS17 – AI Paradise
17-fyodr_golan_ss17_presentation_3229

Fyodor Golan SS17 – AI Paradise
18-fyodr_golan_ss17_presentation_3230

Fyodor Golan SS17 – AI Paradise
19-fyodr_golan_ss17_presentation_3248

Fyodor Golan SS17 – AI Paradise
20-fyodr_golan_ss17_presentation_3240

Fyodor Golan SS17 – AI Paradise
21-fyodr_golan_ss17_presentation_3246

Fyodor Golan SS17 – AI Paradise
22-fyodr_golan_ss17_presentation_3247

Fyodor Golan SS17 – AI Paradise
23-fyodr_golan_ss17_presentation_3245

Fyodor Golan SS17 – AI Paradise
24-fyodr_golan_ss17_presentation_3237

Fyodor Golan SS17 – AI Paradise
25-fyodr_golan_ss17_presentation_3244

Fyodor Golan explores a new way of introducing and communicating SS17 during London Fashion Week. Using fashion and film, the brand is developing unique content and viewer experience.

For SS17 we wanted to present a collection that challenges the traditional catwalk format. This season we didn´t sketch or toile the looks. Instead  we created a CGI animated collection. Creating artificial FG paradise with multicolored avatars wearing our design and allowing multiple perspectives views in this visually saturated representation. – Fyodor Golan

The digital presentation combined with real-life models, blurs the lines between reality and the moving, reacting computer avatars seeking the real textures to justify the simulated materials and their behavior to reach their maximal potential. The collection is pushing boundaries between nature and apply virtual cinematograph that is not constrained by the laws of physics and manipulate with this freedom and create illusions that would exist harmoniously with one another.

Merih Thea

"Details is what separates good from great." Merih is founder and editor-in-chief of Getstyled.net. She is also digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @thedigitalstar & Twitter @the_digitalstar. Love & Cheers!

No Comments Yet

Leave a Reply

Wknd Journal is a place for fast & luxury fashion, interior, & lifestyle fused with a blend of travel. Our visual collection of inspiration is created to appeal youthful and curios women all over the world.