Sophisticated simplicity & super-cool street-style star in its own right

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A street-style star in its own right, être cécile is a super-cool, motif-loving label, based in London and in love with Paris.

Inspired by the sophisticated simplicity of French style, être cécile was founded by Yasmin Sewell and Kyle Robinson, who shared a vision of creating a truly unique label defined by chic core pieces. The brand’s identity is based around a fictional character, Cécile, an Irish artist living in 1960s Paris with a love of both fashion and animal prints. With an endlessly wearable, contemporary approach, être cécile finds fresh ways to bring a lighthearted voice and humour into everyday wear.

Driven by a long-standing desire to find core pieces that would rise up to the aesthetics of a chic wardrobe, être cécile was founded by Yasmin Sewell and Kyle Robinson, who collectively aspired to create a unique ready-to-wear collective, taking inspiration from the cleanliness of French style. The brand’s heritage is based around ‘Cécile’, an Irish-born artist living in 1960s Paris, with a love of animal prints and a creative flair for fashion.

Designed for the true fashion girl, être cécile defines a new breed of contemporary brands, combining the ease and wearability of casualwear, along with considered aesthetics that sit comfortably amongst designer pieces. Playing on its original identity as a luxury t-shirt label, the brand finds its voice in subtle injections of humour and lightheartedness, reflective of its true essence and approach.

The brand is produced in Europe with showrooms in Paris, New York and the designers’ home of London, where the brand was conceived

Bursting at the seams with personality, être cécile FW17 is your go-to brand for fun, everyday essentials. Cool prints and quirky slogans don’t get any better. We love the recurring “PARDON MY FRENCH” motif, as well as the adorable French bulldog and Breton stripe designs. Team yours with jeans and sneakers for an effortless off-duty look.


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Merih Thea

"Details is what separates good from great." Merih is founder and editor-in-chief of She is also digital PR & social media strategist for various fashion,- beauty,- and lifestyle brands. You can follow her digital footprints at Instagram @thedigitalstar & Twitter @the_digitalstar. Love & Cheers!

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Wknd Journal is a place for fast & luxury fashion, interior, & lifestyle fused with a blend of travel. Our visual collection of inspiration is created to appeal youthful and curios women all over the world.